Meet the Team

  • Jewri Merchant

    FOUNDER & LEAD CONSULTANT

    It All Begins with an Idea

    Maybe you want to launch a business, but you’re not sure where to start. That’s where we come in. As a business owner at heart, I am passionate about helping others succeed. With over seven years of experience in the assisted living industry and a strong background in investment and finance, I provide expert guidance to help you build, grow, and sustain a thriving business. Whether you need help with compliance, funding, operations, or staffing, I’m here to turn your vision into reality. Let’s take the first step together!

  • Michael Nornie

    ASSISTED LIVING DIRECTOR

    Michael holds a master’s in Health & Human Services Administration and is a master’s candidate in Counseling, Psychology, and Addiction Studies. As a certified Assisted Living Director with over 11 years of experience managing 100+ employees, including nurses and healthcare professionals, he is an expert in operations, compliance, budgeting, and team development.

    A results-driven leader, Michael thrives on challenges and is passionate about problem-solving, strategic growth, and turning visions into reality. His expertise spans recruiting, administration, surveyor readiness, and business development across multiple industries. Known for his creativity, decisiveness, and forward-thinking approach, he is dedicated to helping businesses and organizations achieve success..

  • MJ

    BSN RN

    With over five years of experience in the healthcare and assisted living industry, MJ is a dedicated and compassionate BSN, RN who brings a wealth of knowledge and expertise to our team. She specializes in resident care, compliance, staff training, and wellness program development, ensuring that facilities operate at the highest standards of quality and safety.

    Her hands-on approach and deep understanding of state regulations make her an invaluable asset in guiding assisted living homes toward excellence. Passionate about patient advocacy and team leadership, MJ is committed to fostering a culture of care, efficiency, and continuous improvement in every organization she supports.